February 2021 - February 2022
A year-long program filling the void between marketing and sales with shared conversation-based experiences that drive genuine connection.
Join the Convo!
What we know
Shared experiences that evoke an emotional response, and are anchored in conversation create genuine connections that drive profitable relationships.
How our stuff works
Our events create a shared experience and conversation that produce a sense of love, bonding, and well-being, releasing Oxytocin.
Our experiences create excitement, anticipation, and pay off with the reward of a mind-blowing experience, releasing Dopamine.
Our experiences create a sense of adventure, trying new things, building confidence and self-worth, releasing Serotonin.
Why our stuff works
We literally create happiness and belonging.
We've crafted a year-long program that creates shared experiences, evokes emotional reactions, and creates genuine, profitable connections throughout 2021.
The community for marketing & sales execs. Participants in Convo will have shared experiences paired with raw conversations about business challenges that are relevant today... creating genuine connections that go beyond the screen. Got questions about the program? Contact Liz@hautecompanies.com
Our target market for Council participants & partners
Marketing & Sales Executives who fit into one of the following archetypes:
The growth driver
The innovation catalyst
The capability builder
The customer champion
Only 10 partners can participate in this program, and they will primarily be from the MarTech space in categories like CRM, ABM, Advocate marketing, sales enablement, event tech, automation, data/analytics, etc. We are looking for technology partners who use automation to scale, but a human-centric approach to connect. We are targeting tech partners because we are working to create a new business metric that we believe should be incorporated into future analytics dashboards and partners will support funding for this research and be able to use it in their measurement platforms at the end of 2021. If you are interested in becoming a partner in the Convo 2021 program, please contact Nicole@hautecompanies.com
What is it?
Convo is a curated collective of 400 growth-minded marketing and sales executives who seek to break through the silence of boring experiences and create real connections with customers through shared experiences.
The program runs from February 2021 through February 2022 and includes quarterly summits with physical experience kits, peer-led conversations, community-generated content, and the opportunity to participate in an in-person Capstone Event.
Who's in it?
In this invitation-only program and research study, 200 marketing executives and their sales executive counterpart from Fortune 1000 and similar companies can participate in this year-long program.
Participants are VP or C-level or the leader of their marketing or sales organization.
B2B and B2C executives are welcome.
When do you meet?
Quarterly Virtual Summits
February 23: Data & Analytics
April 27: ABM
July 27: The Sales+Marketing Connection
September 28: Human-Centric Marketing
February 22, 2022: Return on Emotion
Advisory activities will take place monthly on various dates. Shared content is distributed weekly.
November 1-7, 2021 (40 seats) or December 5-9, 2021 (40 seats)
What's the cost?
There is no cost to participate in the program. Participants must commit to joining a quarterly 3-hour virtual, sharing one piece of original content in 2021, and joining 1 advisory activity in 2021.
If you opt to join an in-person Capstone Event, there is a program fee, or you can be hosted by a Convo partner.
What do I get?
You get the opportunity to participate in quarterly summits consisting of a mind-blowing virtual adventure and peer-led conversation. With each summit, you'll receive a physical experience kit shipped to you, weekly community-generated content, and the opportunity to participate in an in-person Capstone Event. Download the Convo details.
How do I apply?
Applications are being accepted now! Complete the form below. Once approved, you will be asked to complete a profile to get signed up for the program.
Strong connections come from shared experiences, but our day-to-day has become a repetitive deluge of content consumption and responding to the tyranny of the urgent.
Your marketing and sales teams are struggling to make and keep customer and prospect connections.
If 95% of decisions are driven by emotion, why are we settling for boring content delivery that is devoid of heart of soul?
Welcome to the Convo. We are marketing and sales executives who understand the value of a long-term profitable relationship. We are deeper than the lead. We are more personal than automation. We are human-centric, growth drivers who are innovation catalysts within our organizations. We are more than corporate buzzwords.
Try this: Hugs > Handshakes.
Haute Dokimazo, the world-leader in creating conversation-based shared experiences that drive genuine connection is embarking on a year-long research study to identify the core emotions that drive connection through a shared experience for business relationships.
Your participation in this program will help define a new business metric that informs ROI more clearly for experiential elements and goes deeper than NPS ever could: ROE. Return on Emotion.
As a Convo member, you agree to participate in a 3-hour quarterly summit and compete the accompanying survey, contribute one original piece of content to the member publication, and join 1 one-hour advisory session. At the end of 2021, you will have the opportunity to participate in an in-person 5-day or 7-day international Capstone Event.
February 23, 2021
Conversation Topic: Data & Analytics
Adventure: Data that's changing the world
April 27, 2021
Conversation Topic: ABM
Adventure: The team behind hitting the target
July 27, 2021
Conversation Topic: The Sales+ Marketing Connection
Adventure: A healthy ecosystem
September 28, 2021
Conversation Topic: Human-Centric Marketing
Adventure: Exploration for humanity