Okay, not really. We're not REALLY planting seeds here. But we are harvesting ideas and helping you get more from your agency relationship and your planning process. Pick from one of these 4 workshops to make your event marketing life easier and better!
An intensive workshop on event portfolio, measurement, KPIs: How are you evaluating your event selection? What is your purpose for going? How are you measuring? What measurement should you be doing beyond demand gen metrics like leads & pipeline? Conversation facilitated by Dax Callner, GES, Bill Mattes, YPO, and Alex Patriquin, EventGeek
"Fear Of Missing Out" is an emotional response you might want to create around your event. What happens at your event that your audience can ONLY experience at your event? How do you create the buzz to drive attendance, and how do you captivate those who couldn't make it to try harder to get there next time? It just might be the secret sauce to audience acquisition. Facilitated by Tom Spano, Steelhouse, Shing Wong, AmpSlide, and Tahira Endean, BC Innovation Council.
Delivering an iconic event that reflects brand strategy, delivers messages and engages guests—on time and on budget—is the goal. How you do all that is rarely clear. In today’s world, “Teaming” is a way to gather experts from diverse specialties into temporary groups to deliver grand results. This workshop will explore the intersection of team leadership and project management and tackle creating a real event brief to get client ideas across to the agency partners. Collaboration led by Stuart Katz, Dimension Design, and Glenn Thayer, The Voice of Meetings & Events
This workshop will explore the different areas of event marketing where organizations can find efficiencies. From staff augmentation to portfolio planning to content & event resource kits to agency management to simplicity of design to roadmap planning to the secrets of less drayage to more, more, more! It's a brand + industry partner brainstorm and best practice share all about doing more with less, faster. Creative saving conversations led by Jeff Haynes, MerchRevolution, and Nelson Corazzari, 3D Exhibits
Got an idea for a topic that you think is right up our alley for our Fall event in San Diego? Contact Liz Lathan at email@example.com to talk about it!
We're currently exploring venues in San Diego for this fall - stay tuned for updates!
$200 to attend, includes breakfast, lunch, snacks, and a reception (and of course all the content you can digest!), as well as all attendee name, title, company, & email address. We'll keep the prices down so you still have room in your budget for all the other industry events you need to go to this year.
There is no Platinum, Gold, or Silver. Just companies that want to make this a success. If you are one of those companies, contact us. We are seeking 3-5 supporters at $3,000-5,000 each, and are also looking for forward-thinking in-kind donations to bring this conference to life. Contact Liz Lathan at firstname.lastname@example.org